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VariousClassic Television Commercials (Part III) (1948)

something has gone horribly wrong 8-p
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Collection of TV commercials significant to the history and development of TV as an advertising medium.


This movie is part of the collection: Prelinger Archives

Producer: Various
Sponsor: Various
Audio/Visual: Sd, B&W/C
Keywords: Advertising: Television commercials; Consumerism; Advertising: History

Creative Commons license: Public Domain


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Reviews
Average Rating: 4.83 out of 5 stars4.83 out of 5 stars4.83 out of 5 stars4.83 out of 5 stars4.83 out of 5 stars

Reviewer: jenniferger - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - June 20, 2010
Subject: Absolutely Worth a Look
The Marlboro ad is just... wow. They're really pushing an image there. Fascinating to watch.

Reviewer: Sara_no_h - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - December 2, 2008
Subject: oh man
I felt to urge to smoke watching these and I have never smoked anything ever in my life. The jingles, the cartoons, etc.


Also, I am pretty sure Ajax doesn't smell good...

Reviewer: brickmush - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - November 16, 2008
Subject: Advertising Landmarks
This clip contains three of the most important commercials in TV history. First, the Lucky Strikes square dancing cigarettes, very early (I think 1949) and a big hit amongst TV fans at the time. You hear mention of it in many pop-culture sources at the time, including Old Time Radio. Second, The Ajax one, which introduced this soon to be staple of the American household. Third, probably most important, is the Marlboro one, kicking off maybe the most important/successful rebranding campaign in history: Marlboro changing from being a "Mild As May", unsuccessful woman's cigarette, with its red-tinted cork-tipped filter (to conceal lipstick stains) to a real he-man cigarette which became the world's biggest brand. Philip Morris set out to prove that it was OK for a real man to smoke a filter cigarette, and succeeded. This is the commercial that started it, missing only the jingle "You get a lot to like with a Marlboro—filter—flavor—flip-top box." Louis Cheskin redesigned the box, basing it on the psychology of color, and writes at length about it in his book, "Why People Buy".

Reviewer: pheret - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - January 6, 2008
Subject: regarding the cigarette commercials
i noticed that, altho they often mentioned them, filters were NEVER said to be preventative of anything. i love the way the flavor was of course always highlighted, but nothing at all about what they do to you.

they weren't lying just playing that ol' sleight of hand game they learned from governments! :)

Reviewer: Robin_1990 - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - January 5, 2008
Subject: Great!!
I found some of the commercials in this video to be quite entertaining, such as the delightful Popcorn commercial. The "Marlboro" commercial was very useful for when I needed footage of people smoking. Overall, Worth downloading, and I'm glad Rick preserved this quality stuff.

Reviewer: huskobon - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - January 12, 2006
Subject: Smoke up!
These were some rare goodies. Now or days, the company would get sued for millions trying to pull these commericals.

Reviewer: LDF - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - June 6, 2005
Subject: Ajax and Muriel cigars
Shamus Culhane writes about making the Ajax and Muriel cigar ads. Culhane had worked at Fleischer Studios, so 58pacer was on target.
He made these ads when he had his own company.
He had animated Mae West previously for a military training film. I don't remember the details, but I think someone, perhaps Mae West herself, objected to the use of her image and the "pick me up and smoke me sometime" line (and who can blame her?).
In one of his books, he used the characters from the Ajax ad as the basis for suggested exercises for beginning animators.

I'm pretty sure the voices of the small elf and the fat one (I believe Culhane called them "Tiny" and "Fatty") are June Foray and Paul Frees, respectively. I didn't recognize the middle one.

Reviewer: deciBell - 4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars4.00 out of 5 stars - May 22, 2005
Subject: contains clip #14 - #23
contains clip #14 - #23

Reviewer: 58pacer - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - August 5, 2004
Subject: Famous cartoon voices
These indeed are some of the best from the fifties. That AJAX ad brings back some childhood memories. Animation appears somewhat like that of later Fliescher studios, but I'm probably wrong there. The elf voices though, can anyone confirm if am I right on this one: the little one is June Foray (Rocky the Flying Squirrel) and the big one is Thurl Ravenscroft (Tony the Tiger)?

Reviewer: boohunney - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - November 29, 2003
Subject: Viewed without sound
I was taught by an English/film professor to first view films and not to listen to the audio the first time if one wants to see the film in a more complete way. I did. WOW! I remember many of these ads and can sing the "Winston" song. What a great piece of Americana!These ads also document what was happening in America at the time. The animated ads (as all the ads) are just a tribute to creativity.

Reviewer: tanne - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - July 16, 2003
Subject: So catchy it's disgusting!
My personal favorite of the musical ads is the one for Speedway "79" Power Fuel. Catchy adaptation of "Dem Bones," well performed with terrific percussion and animation. Speaking of percussion, on the Esso ad most of the sound effects are just that. The Bank of America ad is an obvious takeoff on the "coffee jitters" ads done by companies advertising Sanka and Postum. And the Marlboro guy who says sometimes he forgets to eat, but never forgets to smoke--does he have his priorities in order or what? LOL! As for me, I keep waiting for those Ajax elves to come along at night and clean my bathroom for me, but no dice! I always have to give in and just clean it myself! (sigh)

Reviewer: Spuzz - 5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars5.00 out of 5 stars - April 1, 2003
Subject: Uh oh! The catchy jingles are here!
A great bunch of commercials are here, with (yikes!) the cigarettes ones providing the most entertaining ones. The damn near perfect "Winston Tastes Good As A Cigarrette" should jingle, the LSMFT dancing cigarettes commercial, and one of my all time faves, the Muriel cigars vaudeville parody. The cleaning commercials just start on this volume, with the Ajax (boom boom) the foaming cleanser,, A great collection, and probably the best ones.

Shotlist

PA 1814
B/W
1) 01:00:11:07
BAND-AID
To prove that Band-Aid with super stick "sticks better than any other bandage", tests are performed on an egg at room temperature.
Close-up of an egg stuck to a bandage, immersed into a glass container of boiling water. Close-up shot under the water of dishes at the bottom of a sink.

2) 01:01:13:27
BAND-AID
Children "ooh and ahhh" over the new colorful Band-Aids.
Shot of children playing through a chicken wire fence. Muybridge type shots of a girl on a swing, a boy on a pogo stick, a girl jumping rope, and a boy rollerskating.

3) 01:02:14:09
GILLETTE BLUE BLADES
An animation of a musical parrot sells Gillette Blue Blades.

4) 01:02:49:28
REMINGTON ELECTRIC SHAVER
An amazing demonstration using a peach and a brush prove that the "man size Remington Electric Shaver" is both gentle and tough.
Close-up of a bin of peaches, of a hand holding a peach, a thumb pressing on a hairbrush, a man shaving with an electric shaver, an electric shaver shaving a peach, and an electric shaver shaving the bristles of a brush.

5) 01:03:50:20
GILLETTE SUPER-SPEED RAZORS
Dodgers baseball team members Pee Wee Reese, Roy Campanella, and Don Zimmer shaving. Close-up of a blade being put in a razor and a razor being rinsed under a faucet.

6) 01:04:46:09
MUM CREME DEODORANT -- A classic spy intrigue scenario reveals the secret message,"Mum doctor's deodorant discovery now contains M-3 to stop odor 24 hours a day."
A mysterious spy type woman in a black overcoat and hat sips from a cup and pulls a photograph out of her purse. Close-up of a photograph of a guy who looks like a detective. A detective guy smoking, gestures subtly with his eyes. Shot of a woman's feet walking and an envelope being dropped on the ground near a man's foot. Spy woman walks through a love bead curtain. Detective woman on the telephone, speaking softly while her eyes dart around. Seductive spy woman looks through a beaded curtain.

7) 01:05:49:01
An animation of Susie introduces the PEPSODENT jingle: "You'll wonder where the yellow went when you brush your teeth with PEPSODENT".

8) 01:07:00:15
DODGE
This ad shows the men working in the plant "to bring metal alive" to build a Dodge.

9) 01:09:06:05
CHEVROLET TRUCKS
Chevrolet Trucks are Champs of the Alcan Run, "a road that lies under Northern skies, toward the land of the midnight sun. It crosses the crest of the great Northwest, and it's known as the Alcan run". This military type march, presents the "trucks of the task force fleet" and shows them driving on the rough mountainous roads.

10) 01:12:50:12
THE RENAULT DAUPHINE
A man in a business suit carrying a briefcase roller skates down the sidewalk. Aerial shot of cars driving on a city street. Fast motion shots of a Renault with balloons hanging out the window driving around a corner. Shot from behind the driver's seat down a road following a truck. Aerial shot of a large car partially wedged in a parallel parking space and driving away, the Renalt parallel parking between the parked autos. Shot in the front seat of a smiling man in a business suit. Close-up of the steering wheel and the honking of the horn. Animation map of the U.S. with a car drving in rectangular dotted lines.

11) 01:13:56:01
CHEVROLET
A stage type setting with step platforms -- a man (Pat Boone) and a woman (Dinah Shore) present the 1959 Chevy Impala in a "somewhat subliminal way" by only showing the automobile in very quickly edited clips.

12) 01:15:45:02
CHEVROLET -- This is an excellent advertisement for reaction shots because the dialogue is performed without any words or a voice-over.
Close-up of the license plate of a 1959 Chevrolet, slow zoom out from a little girl looking out the rear window and winking, a man walks past her and pats her head. Close-up of a boy, shoulders up (because his hands are on his hips) he tilts his head in a smart aleck smile. Close up of the same boy in a taunting manner closing his eyes and sticking his nose in the air in mock snobbery. Close-up of a little girl sticking her tongue out quickly, looking out the rear window of a car. Close-up of a little boy putting his fingers in a V shape over his nose and pulling his eye lids open to expose the red section. A man gesturing with his arm over a car looks over and quickly looks again in a "double take". Close-up of the boy pulling his lids down looking up and laughing. A boy points while a man standing nearby carrying boxes and other items under his arm looks to see what he is pointing at. Close-up of a man smiling and pausing, thinking to himself, he nods his head and looks down biting his lower lip -- then he turns his head to his left. Close-up of a woman standing in the frame of an open car door, looks up and nods her head up in friendly recognition while smiling. A shot a bit above and behind a woman as she struggles to shut a car door -- she tries to slam it three times before it actually shuts. A woman walks up and stands next to a man, looking at him she crosses her arms -- he nods and smiles, looking straight ahead. Close-up of a woman stretching her neck examining and evaluating something that she is looking at -- lips shut tightly, she looks with her eyes to her right. Close-up of a man smiling, looking ahead. Close up of a man and woman -- man smiles and runs his tongue over his teeth, turns to look at the woman next to him. She has been looking in his direction and smiling, but when he looks at her expression quickly changes to a blank passive expression. Close-up of a boy smiling and rubbing his nose with his finger. Close-up of a woman smiling and inspecting. Close-up of an arm opening a car door. Close-up of an arm shutting a car door. Close-up of a woman's face, her eyes widen in interest. Close-up of a woman's face, sudden expression of surprise or shock, then she turns her head to her left. Close-up of a car door slowly opening, a bag of groceries leaning against it on the passenger seat. Shot of the faces of a man and woman, woman turns her head from the side to the front with an extreme expression of surprise, eyes and mouth suddenly open wide, then she turns her head to her left. Close-up of a man's face as he gives a knowing wink. A woman in the driver's seat looks over her shoulder to the back seat. A woman in the driver's seat shuts the car door and nods in satisfaction. A Chevrolet wagon pulls away from the curb and drives down a suburban street lined with threes.

13) 01:17:53:21
DELCO DRY CHARGE BATTERY -- When there is a power outage in a foggy ice storm, the Air Force relies on Delco battery power to run the ground control approach equipment.
A C-124, (a large transport plane) flying over an icy mountainous region. Slow aerial pans of icy mountain peaks. A truck drives up next to a spinning satellite dish. Men sit in a line in front of equipment wearing headphones. Silhouettes of soldiers in caps looking out into the fog. Close-ups of soldiers wearing headphones and speakers. A soldier sits in front of a control panel with many dials and levers. A satellite dish spins in circles in the fog. Shots through the windshield of an airplane landing.

14) 01:21:04:28
SPEEDWAY "79" POWER FUEL
An animation of cartoon car parts and riders with a Speedway jingle.

15) 01:22:08:25
ESSO EXTRA GASOLINE
This animation promises that "Esso stops cool weather stalling".

16) 01:23:03:22
BANK OF AMERICA "Timeplan"
This animation encourages the viewer to get rid of the "money jitters" by applying for a loan.

17) 01:23:29:13
LUCKY STRIKE
The cigarettes here do a square dance.

18) 01:24:27:16
MURIEL cigars
Male and female cartoon cigars sing and dance on a stage.

19) 01:25:29:11
KOOL "snow fresh filter" menthol cigarettes
An animation of an ice skating penguin, followed by a shot of a flowing icy river leads into a suave smoking announcer.

20) 01:26:30:10
MARLBORO cigarettes
Close-up of a rugged and serious man holding a cigarette between his lips and smoking deeply. The man leans on an antique sports car, looking into the engine and smoking. Close-up of a box of Marlboro cigarettes.

21) 01:27:35:25
ROBERT BURNS cigars
A man with a rake and a little boy on an ocean shore. Close-up of a man putting a cigar band on a child's finger. Tobacco leaves hanging to dry on a pole.

22) 01:28:36:02
WINSTON cigarettes
"Winston tastes good like a cigarette should" animation.

23) 01:29:12:09
AJAX
Singing cartoon elves use Ajax to clean a cartoon bathroom.

24) 01:30:21:11
S.O.S. cleaning pads
A man and a woman in Viking costumes sing on stage about S.O.S. A man comes out and sings the high vocal sections in a blond wig.

25) 01:32:48:24
RAID bug killer
Cartoon insects panic because Raid "is coming" and then get killed off by cartoon Raid clouds. A woman stands outside and sprays Raid on roses, a tomato plant, and a hedge.

26) 01:33:49:14
TIDE laundry detergent"The Cleanest Clean Under The Sun"
A woman hangs white items on a clothing line on the beach. Close-up of a woman wrapping a fluffy white towel around the head of a little girl. A woman in white holds a sheer cloth up in front of her face and body against the wind and then happily folds it and lays it in a basket. Pan along the clothing line of white garments blowing in the sea breeze.

27) 01:34:48:29
Instant MAXWELL HOUSE coffee
Rex Marshall explains the miraculous "flavor buds" in Maxwell House.
Close-up of coffee being poured into a cup.

28) 01:36:15:13
TEA -- Tea Council, Inc.
Close-up of tea pouring out of the spout of a kettle and into a white cup on a saucer. Close-up of tea sitting in a cup steaming and lightly bubbling. Close-up profile of the lips and the nose of a man -- he lifts a cup of steaming tea to his lips and takes a sip.

29) 01:37:14:27
HAMM'S "The Beer Refreshing"
An idealized lakeside setting with a full moon reflected on the water introduces an animation of a beaver chopping down a log that the Hamm's bear dances on to the beer jingle. The full moon over the lake becomes the setting for a double exposure of a bubbling glass full of beer zooming towards the camera. A man and a woman sit by the lake having a romantic candlelit dinner and toast with their glasses of Hamm's.

30) 01:38:36:11
CARLING BLACK LABEL BEER
This animation sequence shows the man lounging in the garden and swinging in a hammock while his wife works and brings him a Black Label beer.

31) 01:39:39:09
RHEINGOLD Extra Dry Lager Beer
Bottles and cans of Rheingold march in a New York street parade. Some of the bottles play bass drums, some cans carry flags and play trumpets, pull a street organ made of cans of Rheingold pumps, ride in a Rheingold train across a bridge and a keg floats through the sky like a blimp.

32) 01:40:40:00
BUDWEISER
Close-up of a woman smiling and holding a sea shell to her ear. Waves roll in on the shore. Close-up of fingers playing a flute. Close-up of a can being puncture opened. Close-up of beer being poured from a can into a glass. A barbecue grill with hamburgers and hotdogs cooking and a vat of Budweiser on ice nearby.

33) 01:41:43:04
BALLANTINE'S BREWER'S GOLD
Puppet men in a bar hold up their beer and sing.

34) 01:42:47:13
GALLO GRENACHE ROSE -- This commercial depicts happy people enjoying Gallo Rose in a formal party, an intimate picnic setting, and a casual barbecue social.
A close-up of a clear beverage being poured into a crystal glass zooms out to show a formal party. Close-up of an appetizer platter with shrimp and parsley arranged on it. Hands remove small wine glasses from a silver tray. A woman leans against a tree chewing on a chicken leg while a man pours wine into a drinking glass. Close-up of the glass. A man holds up a drinking glass and smiles with trees behind him. Close-up of a salad being tossed. Close-up of steaks on a barbecue grill.

35) 01:43:47:09
LIPTON Soup
A stage comedian casually speaks about Lipton soup in a box.

36) 01:47:59:06
RITZ
A photo animation sequence of a man and a woman in a sparsely illustrated kitchen with a box of Ritz crackers.

37) 01:48:20:19
SKIPPY PEANUT BUTTER
This animation traces the history of parents becoming peanut butter fans to the year of 1933 when Skippy came on to the peanut butter scene.

38) 01:49:54:09
E-Z POP Popcorn
Animation

39) 01:50:54:25
JELL-O New Instant Pudding
Animation of a woman on a treadmill with telephones and other objects appearing around her until a swirling line covers it all.

40) 01:51:54:24
KROGER Fresh Eggs
Animation drawing of a chicken watching the process from the nest to the dairy case. Close-up of an egg frying in a pan sunny side up.

41) 01:52:57:08
PET Evaporated Milk
Close-up of a baby sleeping. A smiling young mother holds a baby and hugs it while the baby yawns. A mother smiles and talks to a smiling infant.

42) 01:54:20:11
MAYPO Oat Cereal
A cartoon man tries to get a cartoon boy to eat his oatmeal and ends up devouring it while the child begs for it.

43) 01:55:20:27
ANDERSEN Split Pea, Beef Burger, Cream of Chicken, Old Fashioned Bean Soups
Animation explaining the machinery that splits the peas with two non-identical twin cartoon characters.

44) 01:56:22:09
JELL-O Gelatin Dessert
Animation with a "Chinese" narrator, shows a Chinese baby trying to eat his Jell-o with chopsticks and explaining that a spoon was invented for eating Jell-o.





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